Let's make it work
Project support and training for people who make marketing communication happen
The 4S approach
Our guiding principle is that four key areas need to be strong and aligned in any effective marketing function - these 4S' serve as lenses to diagnose common performance issues
- Strategy: clarity on what is really required and why
- Skills: internal capability and know how
- Systems: enabling processes, procedures and structures
- Suppliers: partners, agencies and third party relationships
The case studies below illustrate some of the ways that 4S thinking has been applied to specific client challenges
Old, New, Always True?
Choosing the right agencies and working brilliantly together - some advice is timeless, some is not...
Getting the best from agencies
Gears, Tiers and Flows
Integration is a marketing obsession but it's a big concept. So here's a way to wrestle it to the ground
Getting to grips with integration
Have you got VPD?
Stakeholder Management the AM way - never without the Vision, Plan, Deal
A blueprint for account management
They're not buying it
An idea is a fragile thing. Keeping one alive from first thoughts to final work is about much more than the 'sell'
Read MoreKeeping creative ideas alive
