Creative Ideas
They need to be nurtured
A strategic approach to selling
There are always key moments when we need to stand up and sell our ideas to the people whose buy-in we need. But equally important is to place those moments into a clear strategy for navigating an idea through the stakeholder landscape from first concept to finished work - a strategy that should be put in place early
Keep it simple
Making things easy for other people is usually a good policy when we want their buy-in or support. When we're immersed in a communications project we usually have a lot of detail at our disposal - the tempatation to overshare or tell everybody everything can be counterproductive
Put yourself in their shoes
It's natural to form an argument in support of an idea in the way that makes the most sense to ourselves. To get that idea past diverse stakeholders it's often necessary to modify that argument, or the way it's presented around the interests and preferences of the people we need to convince
